What makes a popular YouTube video? Why do some videos get way more views than others?
This is a quick list of the most watched YouTube videos by some of the leading online marketers. This gives you some interesting pointers as to the most popular YouTube topics.
Quick disclaimer – this review does contain affiliate links to products that I recommend. I only recommend products that I have used and that I think could be beneficial to your business. I receive a small commission if you click on any of the links and sign up for the product or service, but that doesn’t increase the price and may sometimes include special discounts.
Pat Flynn – Smart Passive Income
Podcaster, blogger with a focus on people just starting an online business.
How To Make a Passive Income Online (3 Legit Models From Someone Who has made $5+ Million Online)
228,000 views
Pat has some great courses on: Affiliate Marketing, Starting an Online Business and Starting a Podcast. I highly recommend them.
Sean Cannell – Think Media
YouTube specialists with multiple YouTube channels covering how to use the platform and also product reviews and guides.
Best Camera For YouTube Videos – 5 Best Cameras
631,000 views
Sean Cannell
Gift Ideas For Men
441,000 views
Sean offers a free Masterclass: 3 Strategies for Growing Your Audience and Income with YouTube in 2018
He also has a $7 course on how to make profit from reviewing physical products: Video Product Review Profits
Both are worth checking out.
Derral Eaves
Professional YouTube marketer
How To Properly Upload Your YouTube Videos
4.8 million views
James Wedmore
YouTube filmmaker turned online business trainer and mentor.
Adding Text To Video – Quick and Easy Tutorial
1 million views
Brian Dean – BackLinko
SEO specialist and online marketer
Advanced SEO Step by Step Turorial
428,000 views
Neil Patel
Content marketer and SEO specialist
SEO For Beginners – 3 Powerful SEO tips to Rank #1 In Google In 2018
518,000 views
Simon Sinek
Speaker and thought leader in the psychology of marketing
How Great Leaders Inspire Action (TED Talk)
8.6 million views
Lewis Howes – The School Of Greatness
Online marketing and personal development expert
Tony Robbins 7 Simple Steps to Financial Freedom
1.4 million views
Roberto Blake
Professional YouTube presenter and marketer
10 Ways To Make Passive Income Online
Sunny Lenarduzzi – The Sunny Show
Professional YouTube marketer and trainer
How To Make Videos With Your Phone
1.6 million views
Gary Vaynerchuk
Marketing guru and online marketing consultant
One Life – No Regrets
Seth Godin
Marketing thought leader.
How To Get Your Ideas To Spread (TED Talk)
1.3 million views
Conclusions
These people have varying numbers of subscribers and longevity on the platform. The videos listed are the most viewed in each person’s catalog. Some videos are quite old, which demonstrates that YouTube videos have a long-term value to a business.
Passive Income and SEO both appear more than once, which shows them to be hot topics. It is also interesting the TED talks are ranked for two of the more famous marketers. A good speech at a headline event can pull in the views.
I hope this gives you some inspiration. If you feel I have missed anyone, please add them in the comments.
