Website Visitor Tracking – Match your marketing message to each visitor

Sales Funnels

Website Visitor Tracking – Introducing Behavioral Adapted Marketing Website visitor tracking and how to adapt your Website messaging to match different types of visitor. Those that are new to your site. Those that have visited a page before Those that have subscribed to your email list Those that have purchased something from your site. Quick disclaimer …

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ConvertKit is NOT Now Seva – Find out the story behind the U-turn on the name change

Marketing Software

ConvertKit is Now “Seva” Want to know more about the ConvertKit Seva name change? Read the following article, taken from the Seva Website, that explains the philosophy behind the name change and also the company’s subsequent decision to change it back. OK, so it is a bit of a non-story and I am sure will …

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How To Automate Your Marketing – Marketing Automation Software

Marketing Software

I recently came across a question in a LinkedIn group I follow. Someone was asking “What are the best marketing automation software for a small non-profit business?”.  There were plenty of replies. Everyone appeared to have their favorite marketing automation software,  that they apparently use for everything. I found this quite strange and I am sure …

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